ACACIA
Content | Summer in Barcelona
Creative + Art Direction
Photography
Designed to expand ACACIA’s European audience in a way that felt both natural and elevated, this content campaign was captured in the vibrant streets and coastal edges of Barcelona. Drawing on the city’s unique blend of modernism and Mediterranean ease, we crafted visuals that spoke directly to Southern European sensibilities—effortless sophistication, sun-warmed tones, and a lived-in elegance. The result was a 20% increase in sessions from Southern Europe, with Barcelona emerging as a key growth market.
ACACIA AGENDA
Creative + Art Direction
Digital Videography
Editing
Styling
Casting
A visual manifesto capturing the heart of ACACIA’s values—care for the earth and the celebration of womanhood. This project served as a cornerstone in expressing the brand’s fundamentals through an authentic, collaborative lens. I led creative direction, production, and team leadership, as well as videography and editing, working alongside Kiana Kanoa, Belle Johnson as muse, Naomi Newirth for voiceover, and Tristan Risinski for sound. The result is a film that weaves together story, texture, and emotion, grounding our audience in ACACIA’s purpose and deepening connection with our community.
Fall 2025 [ Barcelona, Spain ]
Creative + Art Direction
Production
Styling
Casting
Photographed by Carlos Roca
For ACACIA’s Pre-Fall 2026 collection, I led the creative direction and guided our team through every stage of production—shaping the concept, casting, styling, and on-site execution. Barcelona’s dynamic interplay of coastal light and urban texture became the backdrop for a collection defined by movement, atmosphere, and refined ease. My role spanned team leadership, creative oversight, and ensuring the visual narrative aligned with brand positioning and seasonal strategy, resulting in a cohesive campaign that resonated with our global audience while reinforcing ACACIA’s presence in the European market.
Spring 2025 [ Stockholm, Sweden ]
Creative + Art Direction
Production
Casting
Digital Photography
Set against the crisp light and architectural elegance of Stockholm, this campaign balanced modern minimalism with ACACIA’s signature warmth. I led the creative direction and oversaw the team through casting, styling, and production—shaping a narrative that aligned the collection with Scandinavian design sensibilities while maintaining our brand’s identity. The imagery captured a sense of quiet sophistication and seasonal adaptability, strengthening ACACIA’s presence in Northern Europe and broadening our connection with style-conscious consumers in the region.
Summer 2025, [ New York, New York ]
Creative + Art Direction
Production
Styling
Casting
Photographed by Alec Artidiello
In the heart of New York, we created a campaign that merged ACACIA’s coastal ease with the city’s energy and edge. I led the creative direction, production, and on-site team management—shaping a visual narrative that contrasted soft, fluid silhouettes against the sharp lines and movement of the city. From casting to final edits, every decision was made to align with seasonal strategy and brand positioning, resulting in a collection launch that resonated with both our core audience and a growing East Coast market.
Mesh Capsule Campaign, [ Hana HI ]
Creative + Art Direction
Casting
Styling
Production
Digital Photography
Resort 2025, [ Maui, HI ]
Creative + Art Direction
Casting
Styling
Production
Food Branding Content Shoot
Creative + Art Direction
Digital Photography
ACACIA Content Shoot
Creative + Art Direction
Digital Photography
Post Production
‘C’est La Vie’ An ACACIA Short
Valentines Day Campaingn, Spring 2025
Art Direction
Digital Videography
Production
Post Production
Digital Stills
Interview with Nani and Naia
In ACACIA Series, Resort 2025
Production
Post Production
Digital Photography
Spring 2024 Content Shoot
Creative + Art Direction
Digital Photography
Resort 2024 Content Shoot
Creative + Art Direction
Digital Photography
COLLECTION OF PERSONAL WORKS